LOYALTY PROGRAMS for your customers 2

In this topic we will focus on Loyalty programs, as highly developed marketing programs in the West, but very poorly represented in our region.

What are Loyalty programs and what are they for?

Loyalty programs are programs to reward customers for their loyalty, but also to customers who regularly shop at the same company. Through loyalty programs, you show your customers that you appreciate their loyalty by offering them certain benefits, at the same time tying them more to you.​​​​​​​

On the other hand, they are a good marketing tool for gaining new clients, because they leave the impression of a company that values the loyalty of its customers and as such makes an acceptable choice for new customers who are thinking about who to do business with. Often, no matter how much you think that the price is a decisive factor when buying, it is not, but rather the quality of the service provided and loyalty programs. Loyalty programs can work very well both in offline marketing and in online marketing, i.e. on the Internet. For this purpose, it is only important that you have the personal data of your customers, so that you can include them in your database of regular customers, which you will of course update regularly.